Tufts University in Boston, MA became the first selective university in the US to encourage prospective students to submit videos via YouTube as part of the admissions process.
According to report on Boston.com of the 15,436 applicants to Tufts this year, more than 6 percent submitted a video.
The videos provide an opportunity for students to personalize their admissions applications and highlight their unique abilities. While many schools have always encouraged supplemental material this is the first open call for YouTube videos.
Learn more about academic recruitment and social media.
Watch a selection of the videos submitted to Tufts.
Academic Recruitment 2.0
How are for-profit universities using social media, search engine optimzation, and online advertising to recruit students.
The 9 videos feature testimonials from MADI patients, family members, and staff who describe their journey, support, and treatment through mental illness. These videos also align with the institute’s process of helping patients through the steps of: Awareness, The Search for Help, Diagnosis, Considering Treatment Options, Finding Support, and Living, Loving & Coping.